Keren is part of the founding team at Velostrata and oversees all finance, accounting, legal, and operations activities for the company. Keren has nearly 20 years of industry experience, and previously was the Chief Financial Officer at Insightera (acquired by Marketo) and Wanova (acquired by VMware). Prior to that, Keren held the position of Finance Manager at Cisco, Israel which she joined through the Actona acquisition. Prior to joining Actona, Keren was Director of Finance and Human Resources for UltraGuide, an Israeli-based medical devices company. Before UltraGuide, she held auditor and accounting positions at Strauss and Ernst & Young, respectively. Keren holds a bachelor’s degree in accounting and an MBA from Haifa University.