Why Workload Mobility Matters, or: Why Intel Capital Invested in Velostrata

August 3, 2016

Issy Ben-Shaul

We are thrilled to have Intel Capital on board as a new strategic investor, joining existing investors Norwest Ventures Partners and 83 North in this $17.5M series B round of investment.

We have been experiencing a strong trend in which Enterprise IT cares more about managing application workloads and their data, and cares less about managing the infrastructure and hardware on which the application workloads run and the data is stored. Velostrata is already delivering on this vision of a real-time, multi-vendor hybrid that makes it possible for companies to bridge private and public clouds – literally in minutes.

The industry as a whole is moving in this direction. By decoupling applications from underlying infrastructure, facilitated by standardized abstractions (e.g., virtual machines and containers, NoSQL and relational databases, object, block and file storage, and so on), workload portability becomes a reality. This, in turn, gives rise to the emergence of multiple infrastructure (or cloud) providers to compete for these lucrative workloads. The value of this model is that it theoretically gives companies the freedom to choose which provider will best serve each particular workload based on a number of characteristics, including cost, resource availability, performance requirements, or special infrastructure functionality.

I write “theoretically” because this freedom to optimally place workloads requires new technology—technology that is capable of moving workloads dynamically between clouds with minimal disruption, even for production or transactional workloads involving large databases.

Enter Velostrata. Cloud Workload Mobility.

Our vision is to provide the platform to mobilize applications in real-time across optimal cloud infrastructure, based on performance, available services, cost and other business priorities.

So, you may ask, what are the benefits of dynamic cloud mobility? Let’s consider some examples:

  • Cost – Clearly, there can and will be huge variations in compute costs (the difference can easily be 10X). Cost will vary based on demand and supply, geographical location, time of day, and price variations between cloud service providers. If you were offered (conservatively) 50-60% savings in cloud, would you not jump on it?
  • Scale – Enterprises today already face a dilemma when reaching near capacity utilization in their data centers: Buy more infrastructure, or shift to cloud. Increasingly, they choose cloud, but they also want to retain their investment in the infrastructure they own. Cloud Workload Mobility lets organizations truly hybridize their compute environments across private and public clouds.
  • Availability—As cloud use skyrockets, demand will occasionally exceed supply, quite often at the most critical times. What if you need more infrastructure, but your current provider has saturated its resources in a particular region or suffers an outage? If it was possible to run even transactional workloads in a different region/cloud in minutes, how much is this agility worth to your business?
  • Functionality – While infrastructure may become standardized, there will be differing functionality between the clouds. For instance, what if you need a cluster of GPU instances which are very expensive to purchase in house, but are only offered by the cloud that you are not currently using? Wouldn’t it be powerful to mobilize these HPC apps to the other cloud, while keeping your other apps intact?

Bottom line: multi-cloud workload mobility— between and across private and public clouds— is the key to unlocking the benefits of cloud computing and avoiding the constraints of a single provider on cost, scale, availability and functionality. Velostrata’s unique ability to bridge the gap between on-premises data centers and public clouds through real-time streaming of stateful workloads is the realization of cloud workload mobility.