Michele Borovac

Michele Borovac

Vice President, Marketing

With over 20 years of experience in technology marketing, Michele is well versed in all aspects of branding, customer cultivation, and market development. At Velostrata, she drives all marketing strategy, including product positioning, PR, AR, online marketing, social media, content, and demand generation. She joined Velostrata from HyTrust, where she was responsible for global Marketing for the cloud security company, which she joined through the acquisition of her previous company HighCloud Security. She was the founding marketing executive at Wanova, a market-changing alternative to desktop virtualization (acquired by VMware), and Decru, which created the storage encryption market (acquired by NetApp). Previous roles included senior marketing positions at Electronics for Imaging (EFI) and Oracle Corporation.Michele holds a B.A. in Mass Communications from the University of California at Berkeley, and a graduate certificate in Public Relations from the University of Washington.